In 1976, while still an undergraduate at Ithaca College, Burch and his brother Bob started Eagle’s Eye apparel with an initial investment of $2,000. The name was an homage to their father, whose nickname was Eagle. Fueling the burgeoning preppy craze, Eagle’s Eye designed and sold women’s, men’s and children’s sweaters adorned with embroidered motifs. When the very first shipment of sweaters arrived smaller than expected, Burch and his brother—selling door to door on and around their college campus—convinced women that the snug fit was stylish. Over the next decade, Eagle’s Eye expanded to national distribution, including more than 50 of the brand’s own retail stores. Eagle’s Eye was partially sold to Swire Group in 1989 and entirely in 1998 in a deal that valued the brand at $60 million.
These statements are not intended to imply any current connection with Burch Creative Capital and Eagle's Eye, nor as any statement by or regarding the same.